How to Say it for Executives: The Complete Guide to Communication for Leaders by Mindell Phyllis

Author:Mindell, Phyllis [Mindell, Phyllis]
Language: eng
Format: mobi
Publisher: Prentice Hall Press
Published: 2005-01-03T16:00:00+00:00

EIGHT WAYS TO LEAD A TALK

Set the pace in the lead; it quickly tells the audience whether you’ll interest and enliven, whether you have authority, whether they’ll gain anything from giving you their valuable time and attention. My study of leads reveals that they often refer to the audience, time, place, or language. They also may predict the content of the speech. Both persuasive and rhetorical tools may show up in the lead (or anywhere else in the piece for that matter). Here are varied leads you can emulate by changing a few words:

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